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get visitors

Website site visitor tracking is an aspect of Web analytics and deals with the analysis of visitor behaviour on a website. Analysis of an individual visitor’s behaviour may be used to provide that visitor with options or content that relates to their implied preferences; either during a visit or in the future. Use of WVT technologies can be controversial when applied in the context of a private individual; and to varying degrees is subject to legislation such as the EU’s In a business-to-business context, understanding a visitor’s behaviour in order to identify buying intentions is seen by many commercial organisations as an effective way to target marketing activities.4 Visiting companies can be approached, both on- and offline, with marketing and sales propositions which are relevant to their current requirements. From the point of view of a sales organisation, engaging with a potential customer when they are actively looking to buy can produce savings in otherwise wasted marketing funds. 3632

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